Publishing Checklist

A Practical Pre-Publication Review For Business Websites

Use this publishing checklist before adding a new page, article, guide or resource to your website. It is designed to catch the details that affect readability, search visibility, trust and user experience.

1. Purpose And Audience

• The page has one clear purpose.
• The intended reader is obvious.
• The content answers a real question, problem or decision point.
• The next step for the reader is clear.

2. Title, Slug And Metadata

• The page title is specific and easy to understand.
• The URL slug is short, readable and relevant.
• The meta title includes the main topic and brand where appropriate.
• The meta description explains the value of the page in plain language.

3. Content Quality

• The introduction quickly explains what the page is about.
• Headings are useful and follow a logical order.
• Paragraphs are short enough to scan easily.
• The content avoids filler, vague promises and unsupported claims.
• Any AI-assisted content has been reviewed by a person before publication.

4. Links And Navigation

• Internal links point to relevant supporting pages.
• External links open correctly and are used only where they help the reader.
• Calls to action point to the best next page, contact route or resource.
• No important page is left isolated from the rest of the site.

5. Images And Accessibility

• The featured image is relevant to the page topic.
• Image alt text describes the image clearly.
• Images are not larger than necessary.
• Text remains readable on desktop and mobile screens.

6. Trust, Legal And Compliance

• Contact details are easy to find where needed.
• Affiliate, AI, earnings or professional disclaimers are included when relevant.
• Claims are realistic and can be supported.
• Privacy, cookie and terms links are available in the site footer.

7. Final Technical Checks

• The page is set to published only when ready.
• The page appears in the correct menu or parent section.
• The generated page opens successfully after the site is rebuilt.
• The sitemap, search page and internal navigation include the new content.
• Forms, buttons and links have been tested.

Recommended Publishing Rhythm

Review the checklist once while drafting, once before publishing and once after generating the live site. A simple repeatable routine makes publishing faster and helps every new page support the wider website.